Citrix 2011 Key Play Marketing Kits Key Plays are designed to provide partners with the ability to scale their marketing programs based on their resources. Key Plays offer a host of high quality marketing materials produced at a professional level. “BYO (Bring Your Own) Device” Key Play has come to prominence this year with its own resources and tools to market desktop virtualization to enterprises, and specific vertical markets such as healthcare, finance and education. “Workforce Agility” Key Play is the evolution of the 2010 Key Plays, “Enable a Virtual Workforce” and “Turbocharge Citrix”. Marketing materials for Self-service Apps, Disaster Recovery and Business Continuity are available now. “Desktop Transformation” is a 2011 Key Play evolving from the 2010 Key Plays, “Rethink the Desktop” and “Simpler, Better VDI”. Resources are now available for campaigns such as Win 7 Migration and the Wyse and Citrix desktop virtualization solution. “Trade-up and Expand” Key Play this year will replace the 2010 XenDesktop “Trade-up” Key Play with a new Trade-up Program. Partners have found that renewing XenApp customers see the immediate value of being able to still run their XenApp solution while preparing for their desktop virtualization strategy over the ensuing months. “Up-sell Networking with XenDesktop” Key Play promotes NetScaler as the front-end infrastructure for XenDesktop deployments, providing 100% XenDesktop availability with load balancing, customized health monitoring, integrated Web interface and built-in secure remote access. “Cross-Sell Networking” will replace the “No Limits Networking” Key Play as partners recognize the value of offering their customers solutions for faster, more flexible and secure networks in a virtual computing environment. Participate now, contact marketing@interact.be for more info and support. |
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