Grow your business with the Citrix Key Plays!


We are excited to announce Citrix© Key Plays, a series of go-to-market strategies, which we have developed to help you grow your business in 2009.

Key Plays are clearly defined marketing campaigns designed to target a specific customer and move the customer efficiently through the sales cycle. They allow you to map your marketing and sales initiatives to pre-determined, revenue-generating opportunities.

Key Plays simplify all of your communications, laying out a total marketing strategy - from awareness to lead generation to sales - to yield a higher ROI on your marketing activities.

Key Plays also provide synergy between Citrix, channel and alliance partners which adds intrinsic value to your customers. You can see the newest Key Plays now on My Citrix.

Mine the Base / Grow the Base

'Mine the Base' with your existing customers that have Citrix© XenApp™ and have renewed requirements - i.e. cut costs, manage users; ensure compliance and data security. Available 'Mine the Base' Key Plays include:

  • Upgrade to XenApp Platinum
    Whether upgrading from XenApp Advanced or Enterprise editions, XenApp Platinum transforms the way you can deliver applications as an on-demand service.
  • XenApp Myth Busters
    Lower the cost of delivering each app with XenApp by 50% compared to installing the app on unmanaged desktops. The savings will grow with the addition of each application.
  • Cut Desktop TCO by 40%
    Cut Desktop TCO by 40% with Citrix© XenDesktop™ - a next-generation desktop virtualization solution that centralizes Windows desktops and delivers them on-demand to office workers in any location.
  • Best Management and High Availability for XenApp
    XenServer is the only server virtualization solution optimized to run with XenApp for incredible performance, low overhead, and high user densities. To energize XenApp even more, add Citrix© NetScaler® for the best high-availability solution.
  • XenApp SA R/R/R
    Citrix Subscription Advantage™ is the easiest way to keep business-critical environments running at maximum efficiency. It provides a convenient way to budget for Citrix updates annually, without having to anticipate variable costs throughout the year.
'Grow the Base' by acquiring new customers through products like XenDesktop, XenServer and so on. Available 'Grow the Base' Key Plays are:
  • 5x Better Network Load-Balancing
    Optimize all web applications with an integrated networking solution that accelerates performance, improves security, and substantially reduces load on servers.
  • Cut Desktop TCO by 40%
    Cut Desktop TCO by 40% with Citrix XenDesktop - a next-generation desktop virtualization solution that centralizes Windows desktops and delivers them on-demand to office workers in any location.
  • Best TCO Server Virtualization
    XenServer lowers server maintenance costs, simplifies image management, accelerates server consolidation, and enhances disaster recovery for every server in the datacenter.
  • Enable a Virtual Workforce
    Reduce business costs by leveraging a more efficient workforce with an IT strategy that enables a virtual workforce providing user access in any location over any network. 
  • Accelerate SharePoint 5x
    Citrix NetScaler accelerates Microsoft® SharePoint™ performance by up to 5X, making users far away from the datacenter feel like they’re sitting right next to it

Participate now, contact marketing@interact.be for more info and support.

 

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Contact interAct


tel: +32 (0)3 870 60 20

marketing@interact.be


interAct Data Center campaign 2009

making the Data Center work campaignIn Q2 2009 interAct will be organizing a Data Center campaign aimed at the SMBmarket in Belux. This campaign will be supported by Citrix, RES Software, IGEL and DataCore.

In this campaign we will be handling subjects such as application, desktop, server and storage virtualization.

Resellers who are interested in participating (for free!) in this campaign can contact jurgen@interact.be for more information.