Aartselaar, 4 January 2011 – Microsoft has recently changed its distribution strategy in order to accelerate the market development and sales of the new Microsoft Technologies in the SMB market. As from January 1, interAct, the value division of Ingram Micro Belux, is distributor for  the virtualization (System Center) and security (Forefront) solutions of Microsoft  and will actively support its resellers with  marketing campaigns, certification training, sales training, etc.

The new VAD (Value Add Distributor) program of Microsoft, focused at accelerating the market development of new technologies,  covers 2 important domains: virtualization and security. “In these domains we expect a substantial growth at Microsoft. Therefore this VAD program is  one of our priorities for the coming years ”, sais Steven Stokmans, Director Small and Mid Market, Solutions and Partners at Microsoft. “interAct is well known as the specialist in virtualization and datacenter solutions and has the  necessary knowledge, experience and ambition to support the resellers in bringing our solutions to the market. We strongly believe that interAct is the most appropriate VAD for our virtualization and security solutions.”

Steven Stokmans, Director Small and Mid Market, Solutions & Partners at  Microsoft and Rudi Lenaerts, CEO interAct and director Value Division Ingram Micro

Rudi Lenaerts, CEO interAct and director Value Division Ingram Micro: “We are pleased that Microsoft has appointed interAct as only VAD in the Belux for its virtualization and security solutions. This is a first great result of the acquisition of interAct by Ingram Micro, where the specialization of interAct goes hand in hand with the broad reseller base of  Ingram Micro Belux.”

Together with its resellers interAct will offer the Microsoft System Center and Forefront solutions to the end-user market. As always, the resellers can count on the strong pre-sales, post-sales, marketing and training support of interAct. There are already a lot of actions planned such as sales- and certification training, workshops and marketing campaigns. Resellers who are interested in more information can contact microsoft@interact.be.

Founded in 1996, interAct is the value add distributor specialized in Data Center solutions. The company is the main distributor in the Belux for AppSense, Citrix, DataCore, Endeavors Technologies, IGEL, Immidio, i365, Lanamark, Marathon, Microsoft, NComputing, Platform Computing, RES Software, SonicWALL, ScriptLogic, ThinPrint, VASCO and VM6. Its services offering includes pre- and post-sales support, technical consultancy, marketing support and training.

Since September 2010, interAct is a wholly-owned subsidiary of Ingram Micro Belgium, constituting a new leading Value Division on the market in Belgium and Luxembourg, and serving a network of more than 4500 resellers and qualified partners.

For more info contact interAct:
tel: +32 (0)3 870 60 20
marketing@interact.be